Why this.

After 5 years of running an award-winning food blog, I needed support—but I wasn't in a place financially to commit to a long-term employee. This conundrum of needing a right-hand person but not having the budget for it eventually led me to sell my site and take an extended maternity leave with my first daughter.

Fast-forward to 4 years later. My second daughter was born at 25 weeks; a micro-preemie, she spent her first 4 months in the hospital. And then a week and a half after her discharge, I was laid off from my editorial director position for a boutique digital media publisher due to budget cuts.

Job hunting when your special needs baby isn't even out of the NICU 2 weeks isn't ideal. At all! The same day I was laid off, I reached out to my network for job leads and I was overwhelmed by the response. People needed help. They needed copy for their websites. Posts for their blogs. Someone to manage their growing business so they could focus on doing what they love.

Only problem? None of them had the budget for a full-time employee.

This was exactly where I was at when I decided to sell my food blog. And that's when I knew that this was what I had to offer the world. It was also what the world had to offer me as the mother of a baby with special needs. Funny how that all works out, right?

Freelancing allows me to immerse myself in the small business world I love in a way that leans into my natural talent for being creepily organized. Yes! I said it! Creepily organized! I'm the person who's never met a deadline she couldn't meet. The kind of person who not only doesn't procrastinate, but doesn't hesitate to start a project at 4am if that's when the inspiration hits. The type who gets laid off and lines up the first two clients for her new business within hours and has a website set up three days later.

Why, that would be this website!

About me.

Born and raised in the Chicago suburbs, I relocated to Madison for college and have been here (almost) ever since. This weird and wonderful Midwestern city is home. I have a master's degree in Library and Information Science, with a focus on information retrieval. Is it any wonder why I'm so detail-oriented?!

My two strong, independent daughters are my world and my husband is my rock. I'm empathetic to a fault, but I wouldn't have it any other way. I believe in the power of kindness and connection. I delight in baked goods, chubby baby cheeks, pithy one-liners, and backyard bouquets.