The backstory.


Why this.

After 5 years of running an award-winning food blog, I needed support--but I wasn't in a place financially to commit to a long-term employee. This conundrum of needing a right-hand person but not having the budget for it eventually led me to sell my site and take an extended maternity leave with my first daughter.

Fast-forward to 4 years later. My second daughter was born at 25 weeks; a micro-preemie, she spent her first 4 months in the hospital. And then a week and a half after her discharge, I was laid off from my editorial director position for a boutique digital media publisher due to budget cuts.

Job hunting when your special needs baby isn't even out of the NICU 2 weeks isn't ideal. At all! The same day I was laid off, I reached out to my network for job leads and I was overwhelmed by the response. People needed help. And they needed me to do what I had been doing in my previous position: managing the day-to-day of their businesses while they focused on doing what they loved.

Only problem? None of them had the budget for a full-time employee.

This was exactly where I was at when I decided to sell my food blog. And that's when I knew that this was what I had to offer the world. I have an affinity for creative endeavors, but my own talents lie in managing the details and solving problems. This job allows me to immerse myself in the creative world I love in a way that leans into my natural talent for being creepily organized.

Yes! I said it! Creepily organized! I'm the person who's never met a deadline she couldn't meet. The kind of person who not only doesn't procrastinate, but doesn't hesitate to start a project at 4am if that's when the inspiration hits. The type who gets laid off and lines up the first two clients for her new business within hours and has a website set up three days later.

Why, that would be this website!

About me.

Born and raised in the Chicago suburbs, I relocated to Madison for college and have been here (almost) ever since. This weird and wonderful Midwestern city is home. I have a master's degree in Library and Information Studies, with a focus on information retrieval. Is it any wonder why I'm so detail-oriented?!

My two strong, independent daughters are my world and my husband is my rock. I'm empathetic to a fault, but I wouldn't have it any other way. I believe in the power of kindness and connection. I delight in baked goods, chubby baby cheeks, pithy one-liners, and backyard bouquets.